From our results, we have decided to aim our music video towards White British males around the age of 16-20. Our music video will mainly be narrative with cuts to performance. We will make sure our video is child friendly so music channels are able to broadcast it at appropriate times such as when our age range gets home from school/college/work. When advertising our music video, we will emphasise the ability to buy online and download it as few people in our questionnaire go to shops to buy music. Drum & Bass was the favourite genre of the people we questionned, so our song and video will be Drum & Bass.
CD Analysis - Jacob Roots'
There are many different energetic lines and designs coming from the CD cover. It has very vivid colours and the energy relates to the style and the speed of drum and bass music.
There is slight humour in the top right text showing that this music is top. There are many volume speaker symbols with the volume up which shows that the music is loud and in your face all the time. On many drum and bass CD covers, there are interesting graphics showing the energy of the music.
Ram Records
Ram Records is an English drum and bass record label founded by Andy C and Shimon in 1992.
The progressive off-shoot of Drum and Bass began to emerge and the Ram Trilogy pioneered a new sound changing the direction of the scene once again.
Ram Records is arguably the biggest and best drum & bass label of all time. Their residency at The End is more than just an institution; it defines drum & bass clubbing!
Andy C seems to be one of their more popular artists and he also founded Ram Records with Anthony Miles.
Andy Clarke began experimenting with programming breaks as a teenager; he met Ant Miles at the studios where he was working through a family connection. They began working together in Ant's converted garage studio where Andy nurtured what was to become a sublime talent for chopping up and re-programming breaks. Andy then decided to set up his own label in early 1992 with a budget of £1000. RAM - so named due to Andy's star sign, Aries - launched with his solo debut and now-highly-collectable 'Sour Mash EP'.
Drum and Bass as a whole is dominated by a small group of "hardcore" record labels. These are run mainly by some of the scene's most prominent DJ–producers, such as Roni Size's Full Cycle Records, London Elektricity's Hospital Records, Andy C’s Ram, Goldie’s Metalheadz, Dj Fresh’s Breakbeat Kaos and DJ Hype, Pascal and DJ Zinc’s True Playaz
Drum n Bass Conventions
- Make-up on males.
- Heavy movements.
- Piercings.
- Dark lighting, low key.
- Performance.
- Flashing coloured lights.
- Fast cuts.
- Black and white.
- Longshots to show movements.
- Lip syncing.
- Contrasting colours.
- Dark.
- Flashing colours.
- Animation.
- Fast cuts.
- Longshots to show movements.
- Lots of motion.
- Changing background.
- Performance.
- Abstract.
Low Budget music Video's
Ways of making a good video without amazing equipment.
Fig Rig: made by Mike Figgis
- Cheaper way of keeping camera steady.
- Small, Comfortable.
- Good for tracking or craning, crab.
Lighting:
- Torches; good for low key.
- Sun; high key.
- White board, sheet; tinfoil on board.
- Desk lamp.
Mise en Scene:
- Framing shot.
- Leave unwanted background out.
- Green screen.
- Outside school.
Slo-mo:
- Can walk in slow motion but lip sync in time.
- Need a sped up track.
- Lip sync the sped up track while walking normally; then slow it down.
Fig Rig: made by Mike Figgis
- Cheaper way of keeping camera steady.
- Small, Comfortable.
- Good for tracking or craning, crab.
Lighting:
- Torches; good for low key.
- Sun; high key.
- White board, sheet; tinfoil on board.
- Desk lamp.
Mise en Scene:
- Framing shot.
- Leave unwanted background out.
- Green screen.
- Outside school.
Slo-mo:
- Can walk in slow motion but lip sync in time.
- Need a sped up track.
- Lip sync the sped up track while walking normally; then slow it down.
Theories - Bordwell and Thompson
4 Catagories of film editing.
- Based on Mise en Scene.
- Thinking about the pictorial qualities within a video.
Patterns, light and dark, colour similarities and differences.
Can be used to create 'smooth continuity' or abrupt contrast.
Graphics match; shots link together by graphic similarities.
e.g. Psycho; in the shower, cuts from plug hole to eye.
Graphic continuity; point of interest remaining constant throughout cuts, maintaining a colour theme, same lighting levels, avoiding strong colour clashes.
Graphic discontinuing; opposite to above.
Rhythmic:
Editing the footage and thinking about the duration of each shot.
Rhythmic editing will show that each shot runs on length according to the beat and tempo of the music.
Different shots will give you difference effects;
- All shots the same length; steady metrical beat.
- Shots get shorter and shorter; tension.
- Longer shots; calm.
- Shorter shots; chaos.
- Spatial:
Basically; maintaining continuity through thinking about the space where the events of the music video takes place.
Continuity - using an establishing shot to show viewers where the event is taking place; followed by midshots.
The 'Kuleshot Effect' - no establishing shot; but still giving the audience the impression that everything is taking place in one location. We see portions of the shot and we fill in the rest. There's a relationship between the different shots. This is called a 'connection relationship'.
Cross cutting - 2 things happening at the same time in 2 different places; cuts between.
- Temporal; continuity.
Based on the time frame that the action is taking place; and how the footage manipulates time.
Order - The order of events can be manipulated, eg flashbacks.
Duration - The events that take place in the story can be altered through use of ellipses.
Screen time less than reality.
- Frequency; in continuity editing; and event happening lends to only occur once. If the event is repeated it can become a powerful way of building tension and audience expectation.
- Based on Mise en Scene.
- Thinking about the pictorial qualities within a video.
Patterns, light and dark, colour similarities and differences.
Can be used to create 'smooth continuity' or abrupt contrast.
Graphics match; shots link together by graphic similarities.
e.g. Psycho; in the shower, cuts from plug hole to eye.
Graphic continuity; point of interest remaining constant throughout cuts, maintaining a colour theme, same lighting levels, avoiding strong colour clashes.
Graphic discontinuing; opposite to above.
Rhythmic:
Editing the footage and thinking about the duration of each shot.
Rhythmic editing will show that each shot runs on length according to the beat and tempo of the music.
Different shots will give you difference effects;
- All shots the same length; steady metrical beat.
- Shots get shorter and shorter; tension.
- Longer shots; calm.
- Shorter shots; chaos.
- Spatial:
Basically; maintaining continuity through thinking about the space where the events of the music video takes place.
Continuity - using an establishing shot to show viewers where the event is taking place; followed by midshots.
The 'Kuleshot Effect' - no establishing shot; but still giving the audience the impression that everything is taking place in one location. We see portions of the shot and we fill in the rest. There's a relationship between the different shots. This is called a 'connection relationship'.
Cross cutting - 2 things happening at the same time in 2 different places; cuts between.
- Temporal; continuity.
Based on the time frame that the action is taking place; and how the footage manipulates time.
Order - The order of events can be manipulated, eg flashbacks.
Duration - The events that take place in the story can be altered through use of ellipses.
Screen time less than reality.
- Frequency; in continuity editing; and event happening lends to only occur once. If the event is repeated it can become a powerful way of building tension and audience expectation.
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