Analysis of Jay Sean - Down

1) Jay Sean - Down

2) Album - All or Nothing
Released - US Radio May 31, 2009. iTunes - June 30 2009
3) Director - Richard Pengelley
4) I think the song is about someone doing something wrong to upset a girl so now he is trying to convince her to let it go and be happy.
5) There's a party going on and the singer is walking through trying to get to the girl he wants. He dances a lot with people in a formation behind him. The song mainly takes place in the different rooms of a big house. Another singer joins in half way through in a more abstract area.
6) 0:00 - He is getting ready and then goes towards the girls to see wahts wrong. He pushes a button and a magic effect makes a chandelier and a room full of people dancing appear.

0:30 - Doors get opened for him and he walks in as a girl goes towards him. Someone puts his jacket on him and they all start dancing.

1:00 - Walks into a new room and all the dance with him leading.

1:30 - Him and the girl are alone outside and then walk in together. He dances with 2 girls but then goes back to his one.

2:00 - Fast cuts of dancing as he sings. The him and the girl dancing alone.

2:30 - New singer appears and the background changes to red. Abstract cuts relating to lyrics. Star glitter in the background.

3:00 - Man and woman go to new room. Cut aways to different red area with a man sitting down. Shots of singer in background and money symbols.

7) The video is a narrative with some abstract. He lip syncs throughout and dances regularly. It is a narrative when he is in the house with the party but abstract when the second singer is introduced.
8) The lyrics almost fit the song but isn't literal to everything he says. When it goes anbstract, the background and effects link more to the lyrics.
9) I think the target audience is male teenagers.
10) In the video we meet Jay Sean, the artist. Lil Wayne is also introduced towards the end of the song. The main focus is on Jay Sean, following what he does.
11) The majority of the video takes place in a massive house and all its rooms. A small section is outside by a wall, but very little. The video also takes place in an abstact area towards the end.
12) The video has a romantic atmosphere and leaves the audience in an uplifted mood.

13) The use of special effects draws my attention to the video in particular.

14) The artist is tryin to present himself as being very smooth and a talented artist.

15) I think the combination of lyrics and the video work very well. The change of style of music with the change of background works well.