Analysis of Usher ft Will.I.AM - OMG

1) Usher ft Will.i.am - OMG

2) Released - March 22, 2010.

Album - Raymond v. Raymond

3) Director - Anthony Mandler

4) The lyrics sound like he likes looking at girls but one girl stands out and he is amazed at her. He sings about wanting to be with her and how stunned he is by her.

5) The video mainly shows the 2 singers dancing in abstract locations. The screen is divided in 2 a lot showing them dancing individually but often cuts to just Usher, or him with background dancers.

6) 0:00 - Starts showing an old TV changing channels. Usher appears and starts singing. Camera zooms into the TV and shows what it does. Introduced to both singers.

0:30 - Screen splits in 2. Cuts to Usher's side - blue. Sings and dances in time. Changes to a white background.

1:00 - Quick cuts. more people dancing with Usher - girls.

1:30 - Puts sunglasses of. Shows close-up of reflection of girls dancing.

2:00 - New Background - metal wall. Shadows of Usher appear and start dancing. Jumps and spins unnaturally.

2:30 - Changes to other singer - red background. Fast Cuts. Occassional cuts to Usher or splitscreen

3:00 - Dark, light appears behind singer. jacket and hat fly off the floor into his hands. smokes cigar. Cuts to dancing with cigar in his mouth.

3:30 - Girls join in. Lights shine. More Cuts. Blue then red.

4:00 - Cuts to close up of lip syncing. Dances the same as 3:30

4:30 - End with him walking off. Camera zooms out of TV.

7) It is a performance video of dancing. The video is set in abstract locations.

8) There isn't an obvious link between the lyrics and video. The lyrics talk about a girl and ow amazing she is, while the video is showing off Usher and his dancing.

9) I think the target audience is for teenagers of both genders. Girls may fancy Usher and enjoy seeing him, while boys can admire his dancing.

10) The video focusses on Usher but features Will.i.am in it. Usher is always the star of the dancing.

11) the video takes place in abstract locations in front of a green screen. \the main colours are blue, red and black.

12) The video has a cheery sense and the dancing makes you smile.

13) The dancing and colours attract my attention to this video.

14) The artist is trying to present himself as a talented man. When he smokes the cigar it colours that he has a darker side.

15) I thinks the video is successful at entertaining audience while they listen to the song.